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Kick Grass – Layout Design

Layout Design of ‘Kick Grass Pacific Ale’ beer can label for Graphic Brewing.

Original artwork was provided by the client in portrait layout. The original artwork had to be reformatted to fit the rectangular landscape layout of the can label, and this meant that parts of the image had to be repainted in Photoshop in the style of the original artist.

The client was keen to utilise the transparency of the labels, so the smoke cloud was designed so the silver of the can underneath would show through.